+441525841079 insights@askpinpoint.com

The UK Customer Profiling Tool for Smarter Businesses

Empowering Brands to Pinpoint and Unlock their UK Potential

Stop guessing where your customers are.
Start knowing exactly where they live.

Professional customer profiling that was exclusive to enterprises with £100k budgets.

Now accessible to every UK business from just £3,495

  • 67 million people mapped
  • 58 lifestyle segment
  • Postcode-level precision
  • Results in 48 hours

Discover how AskPinPoint can help
you unlock your UK potential now

Is this you?

You’re wasting money because you’re:

  • Targeting the wrong postcodes with your ads

  • Seeing increased cost of acquisition

  • Sending field sales to dead zones

  • Opening locations and not happy with the results

  • Competing blind while enterprises use data

The Hidden Cost: You’re leaving 40% of potential revenue on the table

See your customers like never before

AskPinpoint reveals:

  • WHERE they live

    Every postcode ranked

  • WHO they are

    Demographics & lifestyle

  • WHAT they spend

    Purchasing power

  • HOW to reach them

    Channel preferences

Transform every part of your business

The 60/40 Rule (Binet & Field)

60%

Broad Reach

  • Build mental availability
  • Reach all category buyers
  • Long-term growth

40%

Precision Targeting

  • Convert ready buyers
  • Maximise ROI
  • Immediate results

Consistently planned broad campaigns deliver the best ROI long-term

System1 & IPA Research

Real businesses. Real results.

Scroll to view more case studies

B2B - Premium Health & Wellness Brand

The Challenge
  • Inefficient field sales routes
  • Unclear B2B prospect prioritisation
  • Managing across B2B, D2C, and B2B2C channels
How AskPinpoint Helped
  • Identified core consumer locations down to postcode level
  • Defined precise brand catchment areas
  • Mapped B2B business locations with consumer hotspots
  • Created targeted visualisations of highest opportunity
Results
  • +2 additional new customers visited per day
  • 137 new accounts opened in 9 months
  • +£80,000 in new revenue generated
  • Double the national conversion rate in paid media
  • Revealed core consumers most likely to purchase in local in local convenience stores
  • Enabled strategic retail partnerships for maximum impact

D2C - National Luxury Insurance Firm

The Challenge
  • Already running highly optimised Google Adwords
  • Targeting high-value customers in and around London
  • Needed to expand reach while maintaining effectiveness
How AskPinpoint Helped
  • Analysed existing customer base to define core customer profile
  • Used data modelling to identify geographic hotspots across entire UK
  • Created map of all high-potential target postcode areas
Results
  • 19% increase in conversion rates
  • Data-driven targeting proved more effective than Google’s auto-pilot approach

B2C - National Retailer

The Challenge
  • Unclear which stores were underperforming
  • Uncertain where to open new locations
  • Lacking understanding of store potential and profitability factors
How AskPinpoint Helped
  • Analysed each store’s catchment area for potential core consumers
  • Identified competing stores in each location
  • Calculated available market size using average spend per customer
  • Combined market share data with operating costs
Results
  • Ranked stores by profitability
  • Pinpointed performance gaps across locations
  • Assessed 10 proposed new store locations for success
  • Identified key cost optimisation opportunities

B2B - National Charity

The Challenge
  • Identify audience profiles most likely to donate
  • Maximise efficiency of limited marketing budgets
  • Reach communities disproportionately affected by kidney disease
How AskPinpoint Helped
  • Mapped existing donations at postcode level to reveal patterns
  • Discovered higher propensity to give in areas with Afro-Caribbean populations
  • Created heat maps of UK areas where Afro-Caribbean ethnicity over-indexed /li>
Results
  • Guided marketing focus for maximum impact
  • High-energy activities performed best with student populations
  • More targeted, cost-effective fundraising campaigns
  • 50% cost reduction in direct mail campaigns

B2B - National Beverage Brand

The Challenge
  • Uncertain which convenience stores to prioritise for product placement
  • Needed to maximise visibility and sales in relevant local markets
How AskPinpoint Helped
  • Built detailed customer profile to pinpoint where core customers lived
  • Overlaid convenience store locations with mapped customer distribution
  • Identified specific stores and chains most likely visited by target audience
Results
  • Clear, data-backed view of optimal stocking locations to understand and optimise both existing and future marketing and sales focus

How it works

Simple 1-2-3

1

Share

Tell us about your business , ideal customer or supply customer postcode data (secure & GDPR compliant)

2

Analyse

We profile your customers against 58 segments and 28 million households

3

Action

Receive heatmaps, geographic recommendations and strategies to help grow your business

Discover how AskPinPoint can help unlock your UK potential now

Transform every part of your business

Marketing Marketing
  • Cut acquisition costs
  • Double conversion rates
  • Find untapped markets
Marketing Sales
  • Visit more prospects
  • Prioritise high-value accounts
  • Optimise territories
  • Auto analysis of sales data into written CRM Triggers
Marketing Operations
  • Choose profitable locations
  • Reduce delivery costs
  • Plan efficient routes
Marketing Strategy
  • Beat competitors with data
  • Expand with confidence
  • Measure true opportunity

Choose your growth path

Baseline

£3495+VAT
  • Customer profile report
  • Top profiles
  • Top 10 priority locations
  • Demographic breakdown
  • Perfect for testing
  • Top-line recommendations

Get started

Data Requirement

– Sales data with date
– Minimum of 5,000 entries
– Ideal Customer description

Most Popular

Precision

£5,495+VAT
  • Everything in Discover
  • Competitor analysis
  • Growth opportunities nationwide
  • Strategy consultation
  • 3-month support (1 day/month)
  • Sales history analysis

Get started

Data Requirement

– Sales data with date
– Minimum of 5,000 entries
– Ideal Customer description by brand if appropriate
– Product Portfolio broken down by segment
– Competitor List

Clarity

CONTACT US
  • Full profiling & sales analysis
  • Ongoing optimisation
  • Quarterly updates
  • Dedicated support
  • Custom data set integration

Get started

Data Requirement

– Sales data with date
– Minimum of 5,000 entries
– Ideal Customer description by brand if appropriate
– Product Portfolio broken down by segment
– Competitor List
– Sales Team territory by postcode area list
– Prospect Customer List
– Sales Channel List
– D2C / Wholesale / Large Retailers / Independents / Marketplace

All packages require the completion of a briefing form after which we will provide a delivery timeline.

Ready to see where your customers really are?

Join 100+ UK businesses already using AskPinPoint to grow smarter


    Or contact us by phone or email

    +441525841079 insights@askpinpoint.com